{"title":"New Baby Gifts","description":"\u003cp\u003eCelebrate a new arrival with a gift they'll truly treasure. Our New Baby Gifts collection brings together the most beautiful, thoughtful presents for newborns and their families — from soft keepsakes to practical luxuries, all wrapped in the warmth of Lotty \u0026amp; Bloom.\u003c\/p\u003e","products":[{"product_id":"baby-milestone-blanket","title":"Baby Milestone Blanket","description":"\u003ch2\u003eCapture Every Precious Moment\u003c\/h2\u003e\u003cp\u003eImagine laying your little one down each month, watching them grow from a tiny newborn into a curious, giggling baby — and having a beautiful keepsake to show for every stage. Our Baby Milestone Blanket makes those monthly photos something truly special.\u003c\/p\u003e\u003ch2\u003eSoft, Safe \u0026amp; Beautifully Designed\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eUltra-soft fabric, gentle on delicate newborn skin\u003c\/li\u003e\n\u003cli\u003ePastel tones in blush pink, sage green, and cream — perfect for any nursery aesthetic\u003c\/li\u003e\n\u003cli\u003eMonth markers 1–12 with delicate floral and star illustrations\u003c\/li\u003e\n\u003cli\u003eLarge enough to lay baby flat for the perfect flat-lay photo\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eThe Perfect Gift\u003c\/h2\u003e\u003cp\u003eWhether it's for a baby shower, a new arrival, or a first birthday, this blanket is a gift that grows with the baby — and becomes a treasured memory for parents to look back on for years to come.\u003c\/p\u003e","brand":"Lotty \u0026 Bloom","offers":[{"title":"Pink \/ Sage \/ Cream","offer_id":58807814160729,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ Teal","offer_id":58807814193497,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1070\/2517\/0777\/files\/image_b1eaa365-41ff-4a60-a1b3-c13dfd0bebef.png?v=1786281325"},{"product_id":"wipe-clean-baby-play-mat","title":"Wipe-Clean Baby Play Mat","description":"\u003ch2\u003ePlaytime Made Easy for Parents\u003c\/h2\u003e\u003cp\u003eSpills, dribbles, and messy snacks are no match for this beautifully designed play mat. 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Our Wooden Baby Activity Gym is designed to grow with your little one — from their very first bat and swipe, right through to sitting up and reaching with purpose.\u003c\/p\u003e\u003ch2\u003eThoughtfully Designed for Development\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eNatural wooden arch frame — sturdy, safe, and beautifully minimal\u003c\/li\u003e\n\u003cli\u003eFive hanging toys including a crinkle star, soft cloud, sensory moon, wooden ring, and baby-safe mirror\u003c\/li\u003e\n\u003cli\u003eEncourages visual tracking, hand-eye coordination, and sensory exploration\u003c\/li\u003e\n\u003cli\u003eGentle pastel tones in blush pink, sage green, mint, and cream — perfectly at home in any nursery\u003c\/li\u003e\n\u003cli\u003eEasy to assemble and disassemble for storage or travel\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eSafe for Every Stage\u003c\/h2\u003e\u003cp\u003eMade from sustainably sourced wood and non-toxic, baby-safe materials. Free from BPA, phthalates, and harmful dyes — so you can let your baby explore with complete peace of mind.\u003c\/p\u003e\u003ch2\u003eThe Perfect New Baby Gift\u003c\/h2\u003e\u003cp\u003eBeautifully presented and endlessly useful, this activity gym makes a truly special gift for any new arrival.\u003c\/p\u003e","brand":"Lotty \u0026 Bloom","offers":[{"title":"Default Title","offer_id":58808243585369,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1070\/2517\/0777\/files\/image_89c8723f-068f-4519-8b8b-002aa5c1a014.png?v=1786284887"},{"product_id":"baby-hooded-bath-towel","title":"Baby Hooded Bath Towel","description":"\u003ch2\u003eBath Time, Made Beautiful\u003c\/h2\u003e\u003cp\u003eThere's nothing quite like wrapping your freshly bathed baby in a cloud of softness. 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